Sutta Chhod De Na Yaar” Season 2 aims to raise awareness about the hazards of smoking and tobacco use, coinciding with World No Tobacco Day on May 31st. The campaign seeks to encourage individuals to quit smoking and adopt healthier lifestyle choices.

Welcoming New Things in our Lives.
For Example – New Bike, New Roommate , New Colleague, New Salesperson in Office , New member in Sport Team, New pet, New friend etc.

In our busy lives, we tend to use a lack of time as an excuse for not exercising, or being able to do yoga and reap its benefits… BIG FM, in its true Dhun Badal Ke Toh Dekho style, is all set to bring yoga to you in a way that will leave no room for excuses… you can do it anywhere, anytime- be it at your office desk, while you wait for your laundry to be done or even when you are in the car, stuck at a traffic signal!

Through a combination of on-air, digital, and on-ground elements, BIG FM seeks to create a unique summer experience for its audience, ensuring they not only beat the heat but also enjoy the season to the fullest.

This insight inspired the campaign thought – ‘Reel Reel, Yes Papa!’
Realizing the growing trend of Fathers embracing technology to connect with their children, BIG FM aims to celebrate the special bond in an unique and engaging manner..